2019 Chevrolet Silverado Review

silverado trail boss

I don’t envy the engineers and designers who endlessly toil on new vehicle development. In a perfect world, these passionate and talented men and women would have all the money and time in the world to do the job right. Instead, they’re beholden to managers and shareholders—those looking out for production schedules and the bottom line. If a new car, truck, or SUV is done right, critics and consumers alike shouldn’t ever notice that it’s been rushed or is missing something. Despite many massive leaps forward for the lineup, the 2019 Chevrolet Silverado could’ve perhaps benefited from a little extra time before the talented team behind it had to put its pencils down.

Have questions about a new Chevy?  Call our customer care team at 630-898-9630.

We had a couple weeks to sample three 2019 Silverado variants, each outfitted with a new-for-2019 Dynamic Fuel Management (DFM) V-8, a crew cab, and short (5-foot-7) bed. Despite the similarities in body style, each truck fits a wildly different niche. Our volume player was an all-wheel-drive Silverado RST equipped with the new 5.3-liter DFM V-8, which makes 355 hp and 383 lb-ft of torque and is mated to an eight-speed automatic. Covering the off-road end of the spectrum was a Silverado LT Trail Boss, which had the same engine and transmission as the Silverado RST but with proper four-wheel drive, a 2-inch suspension lift, and knobby off-road tires. For the increasingly profitable luxury truck segment, we had a Silverado High Country, which was powered by the new DFM 6.2-liter V-8 making 420 hp and 460 lb-ft of torque, paired with a 10-speed automatic with four-wheel drive.

There are four Silverado engines we’ve yet to sample: a carryover 4.3-liter V-6 and six-speed auto; the carryover Active Fuel Management (AFM) 5.3-liter V-8, which confusingly makes just as much power as the new version but is paired with a six-speed auto; and a new 310-hp 2.7-liter turbocharged I-4 and 3.0-liter turbodiesel I-6.

Aside from the new DFM V-8s (which, unlike the old AFM V-8s, are capable of running in 17 cylinder configurations versus the AFM’s V-4 mode), the 2019 Silverados benefit from a new platform, body work, and cabin. The Silverado wears its extra 4 inches of length well. Each variant of the Silverado looks distinctive, especially our Trail Boss tester with its blacked-out nose and bright red tow hooks. Even more impressive is the work Chevy did to the back end of the truck. Thanks to new manufacturing techniques, the Silverado’s bed is 7 inches wider (without increasing the truck’s actual width), and cargo volume in the bed expands significantly. Chevy also increased the number of standard tie-downs in the bed—three in each corner for a total of 12—a move we hope other truck makers follow. If for some reason you need more, the Silverado’s bed can also accept optional Gear On tie-downs.

The Silverado is rated to haul up to 2,190 pounds with the 5.3-liter DFM engine or 2,100 pounds with the 6.2-liter engine. It can tow up to 11,600 pounds with the 5.3 or 12,200 pounds with the 6.2. Max payload capacity is 2,500 pounds with the V-6.

At the test track, the new Silverado puts up test numbers competitive with the rival Ford F-150 and Ram 1500. Unsurprisingly, the slowest of our Silverados were our 5.3-liter V-8 testers. The street-going and off-road-ready Silverado RST and Silverado Trail Boss traded blows in our instrumented acceleration tests. The Silverado Trail Boss was quicker to accelerate from 0 to 60 mph, needing 6.4 seconds to the RST’s 6.6 seconds, but the Silverado RST caught up by the end of the quarter mile, its 14.9-second run at 94.6 mph just edging out the Trail Boss’ 15.0 seconds at 93.2 mph for the quarter mile.

Both were about neck and neck when we hitched an 8,300-pound trailer to them, too. You can get the full breakdown of all our test numbers in the chart below, but in the most important towing metrics—quarter mile and 45-65-mph passing acceleration—the Silverado Trail Boss was more impressive. It took 20.9 seconds to get down the quarter mile at 67.6 mph and needed 9.5 seconds to accelerate from 45 to 65 mph. The Silverado RST needed 21.2 seconds to clear the quarter mile at 66.7 mph and 9.9 seconds in our 45-65 passing tests.

With an extra 65 horsepower and 77 lb-ft of torque on tap, it’s not surprising that the 6.2-liter-equipped Silverado High Country outperformed the other two Silverados. When equipped with this optional engine, the Silverado High Country accelerates from 0 to 60 mph in 6.0 seconds and runs the quarter in 14.4 seconds at 98.3 mph. With the same 8,300-pound trailer hitched to its bumper, the High Country runs the quarter mile in 19.7 seconds at 71.5 mph and needs just 7.8 seconds in the 45-65 pass tests.

For more view Source: 2019 Chevrolet Silverado First Test: Pencils Down – Motor Trend

Chicago Auto Show Chevy Incentives Announced

The Chicago Auto Show Chevrolet Incentives have been announced and they are exceptional.

GM has added $1,750 on top of current incentives on all new 2018 Equinox models (except L), creating cash back of up to $4,000 for a total savings of around $7,000!  And, you can get even more if you are currently leasing a GM vehicle.  Call our Customer Care Team now at 630-898-9630 to find out how.

2018 Silverado Crew Cabs get an additional $1,000 Chicago Auto Show Cash Back for a total of up to $6,000 or more!  We have new Silverado models in stock with savings over $10,000.  Chicago Auto Show Chevy Incentives Announced SilveradoSome trucks offer over $13,000 in total savings!

And, don’t forget 2018 Chevrolet Trax.  While the Auto Show money is only an additional $500, the total savings are up to $3,250 bringing the price of a new 2018 LS Trax Crossover down to only $17,000 or so.  Extremely affordable and a great factory warranty!  If you haven’t driven a Trax, why don’t you stop by the dealership and take one for a spin.  I think you’ll be impressed.

If you are looking for a low payment, February might be the month for you!  GM has announced some amazing lease specials on nearly every model.  Chicago Auto Show Chevy Incentives Announced TraxTalk to your salesperson and they can custom-tailor a lease just for you.  Then, we can compare leasing to traditional financing and you can decide what works best for you.

We have plenty of brand new Chevrolet models in stock to choose from (Over 400 new vehicles) but you’d be surprised on how fast inventory moves when the rebates are so attractive.  Don’t delay your visit if you want the best possible selection.  And as always, in the unlikely event we don’t have your perfect vehicle in stock we will get it for you in a matter of a day or two at no additional charge.  Just ask your salesperson about locating a vehicle and they will be happy to explain how easy the process is to find your perfect ride.

Want to shop for Chevys online?  Visit our website 24/7 or drop by our dealership in Aurora, IL on the corner of Routes 30 and 34.  We look forward to your visit.

Secrets of the ‘Real People’ Chevy Campaign

Chevy’s marketing VP describes why General Motors is sticking with the Real People not Actors campaign.

Love them or hate them, Chevy’s “Real People, Not Actors” ads are not going anywhere — because the marketer is convinced they are working. And it’s hard to ignore the evidence. One of the spots, for the Chevy Malibu, recently won the first-ever Automotive Tech Ad of the Year award from Nielsen. Meanwhile, Chevy parent General Motors last week reported that its first quarter profit surged 34% thanks to strength in the North American market.

The more than two-year-old campaign by Commonwealth/McCann enters its next phase this week with a new ad (above) for the 2018 Equinox, which recently began arriving at dealerships. The brand has stuck with actor Potsch Boyd, who plays the moderator in the focus-group style ads.

Ad Age recently caught up with Chevrolet U.S. Marketing VP Paul Edwards and Commonwealth/McCann Chief Creative Officer Gary Pascoe to talk about the campaign, including how Chevy plans to keep it fresh; how the brand finds those “real” people; and the strategy behind an Hispanic version that uses the same approach but a different moderator, Sergio Bruna.

For more on Chevrolet advertising, click source.

For more on how to get a brand new Chevrolet, visit Ron Westphal Chevrolet in Aurora, IL.

Source: Secrets of the ‘Real People’ Chevy Campaign | CMO Strategy – AdAge