Chicago Auto Show Chevy Incentives Announced

The Chicago Auto Show Chevrolet Incentives have been announced and they are exceptional.

GM has added $1,750 on top of current incentives on all new 2018 Equinox models (except L), creating cash back of up to $4,000 for a total savings of around $7,000!  And, you can get even more if you are currently leasing a GM vehicle.  Call our Customer Care Team now at 630-898-9630 to find out how.

2018 Silverado Crew Cabs get an additional $1,000 Chicago Auto Show Cash Back for a total of up to $6,000 or more!  We have new Silverado models in stock with savings over $10,000.  Chicago Auto Show Chevy Incentives Announced SilveradoSome trucks offer over $13,000 in total savings!

And, don’t forget 2018 Chevrolet Trax.  While the Auto Show money is only an additional $500, the total savings are up to $3,250 bringing the price of a new 2018 LS Trax Crossover down to only $17,000 or so.  Extremely affordable and a great factory warranty!  If you haven’t driven a Trax, why don’t you stop by the dealership and take one for a spin.  I think you’ll be impressed.

If you are looking for a low payment, February might be the month for you!  GM has announced some amazing lease specials on nearly every model.  Chicago Auto Show Chevy Incentives Announced TraxTalk to your salesperson and they can custom-tailor a lease just for you.  Then, we can compare leasing to traditional financing and you can decide what works best for you.

We have plenty of brand new Chevrolet models in stock to choose from (Over 400 new vehicles) but you’d be surprised on how fast inventory moves when the rebates are so attractive.  Don’t delay your visit if you want the best possible selection.  And as always, in the unlikely event we don’t have your perfect vehicle in stock we will get it for you in a matter of a day or two at no additional charge.  Just ask your salesperson about locating a vehicle and they will be happy to explain how easy the process is to find your perfect ride.

Want to shop for Chevys online?  Visit our website 24/7 or drop by our dealership in Aurora, IL on the corner of Routes 30 and 34.  We look forward to your visit.

Secrets of the ‘Real People’ Chevy Campaign

Chevy’s marketing VP describes why General Motors is sticking with the Real People not Actors campaign.

Love them or hate them, Chevy’s “Real People, Not Actors” ads are not going anywhere — because the marketer is convinced they are working. And it’s hard to ignore the evidence. One of the spots, for the Chevy Malibu, recently won the first-ever Automotive Tech Ad of the Year award from Nielsen. Meanwhile, Chevy parent General Motors last week reported that its first quarter profit surged 34% thanks to strength in the North American market.

The more than two-year-old campaign by Commonwealth/McCann enters its next phase this week with a new ad (above) for the 2018 Equinox, which recently began arriving at dealerships. The brand has stuck with actor Potsch Boyd, who plays the moderator in the focus-group style ads.

Ad Age recently caught up with Chevrolet U.S. Marketing VP Paul Edwards and Commonwealth/McCann Chief Creative Officer Gary Pascoe to talk about the campaign, including how Chevy plans to keep it fresh; how the brand finds those “real” people; and the strategy behind an Hispanic version that uses the same approach but a different moderator, Sergio Bruna.

For more on Chevrolet advertising, click source.

For more on how to get a brand new Chevrolet, visit Ron Westphal Chevrolet in Aurora, IL.

Source: Secrets of the ‘Real People’ Chevy Campaign | CMO Strategy – AdAge