DETROIT – Chevrolet announced it is expanding its popular special edition models to include the Equinox and Traverse SUVs for 2017.
Equinox sales are up 8 percent and Traverse had its best month ever, with retail sales up 24 percent in the month of July as compact and midsize SUVs continue to be hot segments. Chevrolet retail crossover sales were up 20 percent in July for the best July ever.
The News The Equinox Midnight and Sport Editions and Traverse Graphite Edition join the Trax Midnight Edition and a growing portfolio of Chevrolet special edition vehicles.
They have proven popular with customers, with special edition Chevy trucks selling up to three times faster than the average truck and to younger, more affluent buyers.
Product Details The 2017 Equinox Midnight Edition is offered in Mosaic Black Metallic, while the Sport Edition is offered in Summit White. Both are offered on the LT model and require the available Convenience Package. Content for both includes:
Black grille and Chevrolet bowties
Black 18-inch aluminum wheels
Jet-black perforated leather-appointed seats, giving customers the opportunity to have leather on an LT model
Memory settings for the driver’s seat and exterior mirrors
Black mirror caps and roof rack crossbars
The 2017 Traverse Graphite Edition is available exclusively on the 2LT model and its features include:
Mosaic Black Metallic, Tungsten Metallic, Siren Red Tintcoat and Iridescent Pearl Tricoat exterior colors
20-inch Dark Charcoal wheels
Black Chevrolet bowties
Integrated Assist Step
Quotable “Special Editions resonate with buyers, offering a unique package with unique looks,” said Betsy Flegg, senior manager, Chevrolet SUVs. “We’ve already seen a strong interest with the Trax Midnight Edition when we announced production last December. We anticipate customers will strongly like the looks of the new Equinox Midnight and Sport Editions and Traverse Graphite Edition.”“Special Editions give consumers an opportunity to buy something outside of the mainstream trim designation,” said Karl Brauer, senior director, automotive industry insights, Kelly Blue Book. “This lets them spend a little more for a unique model, one that often provides a higher resale value when it’s time to sell or trade the vehicle for their next purchase.”
About the Equinox The 2017 model features styling with premium accents, wheel designs and available safety features, as well as a large available color touchscreen radio and a standard rear-vision camera for entry-level models.
About the Traverse The perfect crossover SUV for those looking for a roomy interior, available advanced safety features and a comfortable ride, the 2017 Chevrolet Traverse has added available connectivity to its long list of attributes. Traverse provides class-leading interior space and flexible seating for up to eight adults. It also boasts more cargo-carrying capacity than any other vehicle in its segment.
Chevy Special Edition SUVs
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 115 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.westphalchevy.com
Redesigned for 2017 and priced from $21,895, the Chevrolet Trax packages premium features at an exceptional price. The 2017 Trax boasts a new athletic, contemporary design inside and out with remarkable cargo versatility, while offering a host of new available safety features and a new infotainment system — with available Apple CarPlay and Android Auto compatibility. The Trax reinforces Chevrolet’s commitment to offering the latest technology at an entry level in the fastest-growing segment in the industry.
HERE’S THE STORY Redesigned for 2017 and priced from $21,895, the Chevrolet Trax packages premium features at an exceptional price. The 2017 Trax boasts a new athletic, contemporary design inside and out with remarkable cargo versatility, while offering a host of new available safety features and a new infotainment system — with available Apple CarPlay and Android Auto compatibility. The Trax reinforces Chevrolet’s commitment to offering the latest technology at an entry level in the fastest-growing segment in the industry.
The Trax lineup in North America is offered in LS, LT and Premier trims.
PRICE Starting at $21,895 MSRP, including $895 destination fee
(Excluding tax, title, license and dealer fees)
ON SALE Fall 2016 Available for Order NOW. Call our Customer Care Team at 630-898-9630 to place your 2017 Trax order. Visit us online!
QUOTABLE “The 2017 Chevy Trax offers advanced technology, premium features and comprehensive safety in a small SUV package,” said Steve Majoros, director of marketing, Chevrolet Cars and Crossovers. “The Trax is positioned to deliver exactly what our customers want: the latest technologies in the fastest-growing segment in the industry.”
NEW FOR 2017
All-new front-end appearance with Chevrolet’s new proportioned dual port grille
Premier replaces LTZ model
Sleek halogen headlamps on LT and Premier (halogen reflector projector headlamps on LS)
Refreshed rear fascia and sculpted taillamps
LED signature lighting on LT and Premier models
Premium interior centered around the new instrument panel featuring a new gauge display with analog speedometer and tachometer readouts and digital displays from a standard driver information center
Dual cockpit design with chrome accents
Apple CarPlay and Android Auto compatibility with new Chevrolet MyLink 7-inch-diagonal color touch radio
Keyless open and start
New-design 18-inch aluminum wheels on Premier models
Nearly 60 percent of Trax customers are female — the highest percentage in Chevrolet’s entire lineup
With Corvette Racing in its DNA, the all-new 2017 Corvette Grand Sport is a pure expression of the car’s motorsports-bred pedigree.
The new Grand Sport combines a lightweight architecture, a track-honed aerodynamics package, Michelin tires and a naturally aspirated engine to offer an estimated 1.05g in cornering capability – and up to 1.2g with the available Z07 package. For additional information call our Customer Care Team at 630-898-9630.