Chevrolet could have scrawled “Fords Suck!” on the windshield in used-car salesman marker, and the legions of Red Sox fans who saw Boston win the World Series would have raised a pint, even if they owned one. Just as pinstripes turn Sox fans to sour grapes, Chevy squares off against the number-one team in pickup-truck sales with nearly the same amount of passion. But on Sunday night, as a company rep gifted a 2019 Chevrolet Silverado LT Trail Boss pickup to Most Valuable Player, Steve Pearce, all that was left on the Dodgers’ field was a red Chevy truck and a man in a red B cap who hit three home runs in the final two games.
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Pearce’s prize is the 2019 Chevrolet Silverado LT Trail Boss, which starts at $49,795 with a two-inch lift, a locking rear differential, skid plates, and a trailering package as standard. The traditional car giveaway after major sports championships is a coveted marketing spot in corporate America, even if it goes to a multimillionaire instead of to a superfan who may have spent 10 percent of his or her yearly salary to attend one World Series game. And Chevrolet has had a lock on it as the “Official Vehicle of Major League Baseball” for the past 13 years.
What’s most impressive isn’t the truck, of which there are hundreds of thousands of copies across the country. It’s the man who won it last night. Pearce joined the Sox in June from the Toronto Blue Jays, a trade that broke his two-year contract and was clearly worth every last dollar, after playing with the Tampa Bay Rays for one season. Considering what he has done in four months—help the Red Sox win their fourth World Series in the 21st century, besting the Yankees by three, and becoming only the third first baseman to win the World Series MVP prize—Pearce will probably stay in Massachusetts. Happily, with a new truck.
The Trail Boss model was rolled out onto the field after Steve Pearce and the Red Sox won the series.
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