A Corvette this different deserves a symbol all its own. Keep up with it here: https://s.chevy.com/an9zh
Posted by Corvette on Friday, April 26, 2019
Chevrolet’s halo cars have been graced with their own emblems since the very first Polo White convertible rolled off the line in June of 1953, and the automaker put out a neat animation showing how they’ve changed over the decades.
The 2020 Chevrolet Corvette will bring changes big and small to the iconic Americn performance nameplate. Chevy finally owned the worst-kept secret in automotive history when it confirmed the C8 ‘Vette’s mid-engined migration earlier this year, and today it’s showing off the next generation of the Corvette’s historically unique logo.
Compared to the outgoing, front-engined C7, the C8 logo adds a sharper pitch to the V-shaped design by removing the notch at the bottom and pressing the two branches closer together. There are a few other changes—the pattern on the checkered flag is reversed and darkened, there’s no longer a small line beneath the fleur-de-lis, and the Chevrolet logo is outlined in black rather than silver—but it’s a decidedly cautious update compared to what GM is doing with the new Corvette powertrain.
What started as friendly pair of interlocking flags—one checkered, one bearing the Chevy cross and a fleur-de-lis to honor company founder Louis Chevrolet—has since evolved into a more abstract, angular semaphore leaning heavily into the current car’s high-performance aspirations. This latest version looks to further that image with its raked-back style.