Chevrolet’s halo cars have been graced with their own emblems since the very first Polo White convertible rolled off the line in June of 1953, and the automaker put out a neat animation showing how they’ve changed over the decades.
The 2020 Chevrolet Corvette will bring changes big and small to the iconic Americn performance nameplate. Chevy finally owned the worst-kept secret in automotive history when it confirmed the C8 ‘Vette’s mid-engined migration earlier this year, and today it’s showing off the next generation of the Corvette’s historically unique logo.
Compared to the outgoing, front-engined C7, the C8 logo adds a sharper pitch to the V-shaped design by removing the notch at the bottom and pressing the two branches closer together. There are a few other changes—the pattern on the checkered flag is reversed and darkened, there’s no longer a small line beneath the fleur-de-lis, and the Chevrolet logo is outlined in black rather than silver—but it’s a decidedly cautious update compared to what GM is doing with the new Corvette powertrain.
What started as friendly pair of interlocking flags—one checkered, one bearing the Chevy cross and a fleur-de-lis to honor company founder Louis Chevrolet—has since evolved into a more abstract, angular semaphore leaning heavily into the current car’s high-performance aspirations. This latest version looks to further that image with its raked-back style.